Fauxcitement, Fauxnergy, Fauxthusiam
Whatever you wanna call it, content creators are being forced to become fakes
Has anyone else noticed how excited and charged up so many of our content creators are when it comes to things they are discussing? I for one am increasingly annoyed at the phony enthusiasm they try to sell us — but it’s not their fault…
I too spend a good amount of time online and understand the ins and outs of internet marketing. You have to be upbeat, enthusiastic, higher than normal energy, and above all, confident in what you’re putting out there. I get it.
However, when do the masses become so accustomed to this energy field that they stop reacting or feeling compelled to jump to action.
At one point, early internet users knew nothing (or very little) about calls to action. They used to readily fill out the pop-up so they could save 10% on their current purchase and get added to the exclusive email list. These days, we simply excuse it and look for the “X” and when we can’t find it, we leave.
As mentioned in a previous article, I said that internet users are no longer interested in how the sausage is made, they just want their answers and to get out.
