Fauxcitement, Fauxnergy, Fauxthusiam

Whatever you wanna call it, content creators are being forced to become fakes

Aaron McClure
3 min readAug 27, 2023

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Content creators
Photo by Ahmed Zayan on Unsplash

Has anyone else noticed how excited and charged up so many of our content creators are when it comes to things they are discussing? I for one am increasingly annoyed at the phony enthusiasm they try to sell us — but it’s not their fault…

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Aaron McClure

Project Manager, blogger, writer. I write about the struggles of life and how to grow as a unique person. I welcome all open discussions.